Is your website generating enough new clients?I can fix that.

Criminal defense attorneys in large markets trust me to grow their new client business fast — without wasting money on paid ads.

+1 404 510-2800

Atlanta GA USA

new pages written on legal topics
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Average increase in website traffic
0 %
Legal keywords in the top 10​
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What I bring to the table

Most law firm websites look great, but they don't motivate people to call you. I can change that.

Attract the right traffic

I target keywords people actually use when they’re ready to hire a firm.

Write content that converts

I write blog posts and pages that rank, answer legal questions, and drive calls.

Fix what’s already there

I optimize your existing pages so Google and your clients pay attention.

Track everything

I provide weekly reporting with traffic, rankings, scroll depth, and leads—so you know it’s working.

Why law firms choose me over larger SEO companies

"Mark works long hours and gets results."

 I have worked with Mark Dlugozima for almost 10 years and he has handled all SEO for my law firm’s website, plus other websites owned by my partners and other attorneys. Mark is at work almost as early as me and he manages all content creation across 5 large sites with hundreds of pages each. He is a very good legal writer, and his adoption of AI to help write content means his pages get ranked on the first page of Google within days. My new client leads have consistently risen since Mark took over our digital marketing program.
William C. “Bubba” Head

Criminal Defense Lawyer
Atlanta, Georgia

Where I make the biggest impact

Rank in local search. Show up when it counts.

I help criminal defense and personal injury firms show up in Google’s local “3-pack” — the top 3 map results that drive the majority of phone calls. Through citation work, review optimization, and local content, I help firms win more cases in their zip code.

Write legal content that attracts the right clients.

I’ve written and optimized over 500 legal pages—from DUI defense to protective orders—that rank for high-intent keywords and drive real case leads. Every piece is written with SEO, Google’s algorithm, and your potential client in mind.

Done-for-you packages that build your pipeline

01.

Local SEO Accelerator for Law Firms
What it solves: You’re not ranking in local search for high-value legal keywords that can generate leads. Deliverables:
  • Keyword research tailored to your practice area and geography
  • Optimization of your homepage and up to 5 core service pages
  • Google Business Profile optimization so your firm appears in more searches
  • Citations setup/submission to legal and local directories
  • Final SEO health audit + benchmark report
  • Timeline: 4–6 weeks. Ideal for: Law firms wanting to appear in the “local 3-pack” and drive more calls from nearby prospects. Price $2000 Monthly maintenance $500 to manage citiations, reviews and ranking progress

    02.

    Legal Content Bundle That Ranks
    What it solves: You don’t have enough content answering the questions your prospects are Googling. Deliverables:
    • Editorial calendar for 3 months (topics based on keyword gaps and competitor analysis)
    • 8 SEO-optimized blog posts (800–1,200 words each) using SEMrush + AI-assisted tools
    • Internal linking strategy to get more traffic to posts
    • On-page SEO optimization to help drive more traffic
    • Performance report after 6 weeks (ranking shifts, traffic spikes, engagement metrics)
    Timeline: 4–5 weeks Ideal for: Attorneys who want to generate leads through helpful, Google-loved content Price $2,000 Ongoing content retainer $1,000/month for 3 posts/mo + SEO

    03.

    SEO Performance Dashboard Setup​
    What it solves: You don’t know what’s working, what’s not, or where leads are coming from. Deliverables: Set up a real-time Google Looker Studio dashboard with the following:
    • Organic traffic, keyword rankings, contact form submissions, top pages, scroll depth
    • Custom event tracking in Google Analytics 4
    • Monthly summary reporting template + training on interpreting results
    Timeline: 2–3 weeks Ideal for: Law firms that want to stop guessing and start tracking marketing ROI Price $1,250

    04.

    Reputation & Visibility Monitor

    What it solves: You don’t know how visible your firm is online — or how often you’re showing up when prospects search

    Deliverables

    Monthly Google Business Profile (GBP) visibility audit
    – Track local 3-pack rankings, impressions, and calls from your GBP

    Reputation tracker setup across key platforms (Google, Avvo, Yelp, Facebook,  and LinkedIn.)
    – Get alerts for new reviews, mentions, or rating changes

    Competitor visibility snapshot
    – Monthly report comparing your firm’s local visibility and reviews to 2–3 top competitors

    Dashboard setup or reporting template
    – Access real-time visibility and reputation insights in one place (Google Looker Studio or similar)

    Timeline: Initial setup in 1–2 weeks Ongoing: Monthly reporting & alerts
    Ideal for: Law firms that want to stay on top of their local presence and avoid reputation surprises
    Price Setup Fee: $750 – $1,250 (includes all tracking + dashboard)

    Monthly Monitoring: $400 – $700/month (depends on frequency of reporting + # of competitors tracked)

    Some other credentials

    Licenses and Certifications

    Google One-Day SEO Training

    June 2017

    Bruce Clay One Week In Person SEO Essentials Course

    Sept. 2018

    Search Engine Journal SEO Summit (Chicago, IL)

    May 2020

    Education

    Experience

    Three Steps Ahead LLC

    President – Digital Marketing Company
    • Helped over a dozen law firms dominate local search results and rank in Google’s “3-pack” for high-intent legal keywords, and wrote or edited 200+ SEO-driven articles on criminal defense law
    • Special focus on blending AI to drive leads

    T-Mobile USA
    Senior Product Marketing Manager
    Instawares.com
    Director of Marketing & Merchandising

    Let's turn your website into a top-performing intake channel


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